Son, J. E., Lee, S. H., Cho, E. Y., & Kim, H. W. (2016). Examining online citizenship behaviours in social network sites: a social capital perspective. Behaviour & Information Technology, 35(9), 730-747.

https://doi.org/10.1080/0144929X.2016.1143032

Abstract
As users have flocked to social network sites (SNSs), these sites have gained tremendous scale and concomitant social influence. This growth has come at the cost of social disruption caused by the posting of abusive comments and rumours that turn out to be false. To combat these negative phenomena, this study proposes SNS citizenship behaviour and examines it from the perspective of social capital theory. This study further examines how the key characteristics of SNS in terms of the concept of customer value affect social capital development in an SNS context. The test results explain that the structural, relational, and cognitive dimensions of social capital have significant direct and indirect effects on the SNS citizenship behaviour. These findings also explain that four key characteristics (exploration, communication support, playfulness, and responsiveness) of SNS affect the three dimensions of social capital. This study contributes to the literature in its establishment of the concept of SNS citizenship behaviour and examines it from the social capital theory perspective. Its findings have practical implications through its guidance on how to develop SNS features and manage these sites for the citizenship behaviour of their users, which are achievements for the harmonious and effective functioning of SNS.

연구의의

본 연구는 오늘날 소셜 네트워크 서비스(SNS)에 사용자가 몰리면서 발생하는 거짓에 대한 소문 등 SNS에서 발생하는 시민 행동의 부정적인 현상을 극복하기 위해 사회적 자본 이론 관점에서 살펴본 연구이다. 이 연구는 SNS에서의 시민 행동 개념을 수립하는데 있어 문헌에 기여하고, SNS의 효과적인 기능을 사회적 자본이론에서 검토함으로써 공동체 구현 방안을 모색하는 점에 있어 가치가 있다.